Uptown Dubai for DMCC. From skyscraper to destination. | BANNERTON

Selected work · Property · Dubai

Uptown Dubai for DMCC. From skyscraper to destination.

Repositioning Uptown Dubai as a LEED Gold community built around sustainability, transport and culture.

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The challenge

DMCC's Uptown Dubai district was seen as a tower.

The work

We repositioned it as a LEED Gold community built around sustainability, transport and culture, through lifestyle features, investor messaging and LinkedIn thought leadership from DMCC executives.

The results

Coverage followed in Harper's Bazaar Interiors, Villa88, AIR Magazine and regional business titles.

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