Selected work · Entertainment · Saudi Arabia
Riyadh Monopoly. The capital on the board.
Positioning Riyadh's own edition of the world's best selling board game as a tool for financial literacy and youth ambition.
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The challenge
For KEAD Entertainment, Hasbro's licensee for Saudi Arabia, we positioned Riyadh's own edition of the world's best selling board game as a tool for financial literacy and youth ambition, not just a game.
The work
Working with partners including KAFD, Diriyah, Saudia, Banque Saudi Fransi and STC, we ran the June 2025 launch at the KAFD Conference Centre in English and Arabic.
The results
Coverage in Arab News, Gulf Business, Saudi Gazette, Okaz, Al Arabiya English, The National, Khaleej Times and Gulf News.
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