Selected work · Consumer launch · United Kingdom
COLE'D with Gopuff. Launching Cold Palmer's ice into a British heatwave.
A product launch localised for British readers around the fans' own Cold Palmer nickname and the hottest June week on record.
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The challenge
The product arrived with a US release in a World Cup summer.
The work
We localised it for British readers around the fans' own Cold Palmer nickname and the hottest June week on record, then took it to consumer, retail and business desks.
The results
It ran in City A.M., The Grocer, the Mirror and Retail Gazette.
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